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We are fortunate to be living in a time of innovation and discovery. The copywriting world as we know it is changing, and Crystal Clear Copy is taking strides to adapt and overcome new challenges while utilizing new technology to greater benefit our clients. We understand there may be confusion about how we use AI in our content creation, so we would like to share our principles, policies, and procedures with you.

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Our Responsible AI Principles

  1. We believe in the responsible design, development, deployment, and operation of AI technologies.

  2. We believe in a human-centered approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous. 

  3. We believe that humans remain accountable for all decisions and actions, even when assisted by AI.

  4. We believe in the critical role of human knowledge, experience, emotion, and imagination in creativity, and we seek to explore and promote emerging career paths and opportunities for creative professionals.

  5. We believe in the power of language, images, and videos to educate, influence, and affect change. We commit to never knowingly using generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda. 

  6. We believe in understanding the limitations and dangers of AI, and considering those factors in all of our decisions and actions. 

  7. We believe that transparency in data collection and AI usage is essential in order to maintain the trust of our audiences and stakeholders.

  8. We believe in personalization without invasion of privacy, including strict adherence to data privacy laws, mitigation of privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation. 

  9. We believe in intelligent automation without dehumanization, and the potential of AI to have profound benefits for humanity and society.

  10. We believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes in order to advance the industry and society.

  11. We believe in the importance of upskilling and reskilling professionals, and using AI to build more fulfilling careers and lives.

  12. We believe in partnering with organizations and people who share our principles. 

How CCC Uses AI Today

While we are constantly experimenting with AI technologies to drive efficiency and performance across all business functions, our primary use cases today are in the generative AI space for marketing, specifically content creation for Crystal Clear Copy’s website content, newsletter, and social media as well as content planning for our clients.

What does this mean for our clients?

We DO NOT use AI to write our copy for us. We do not prompt AI to then copy and paste. We believe in creating unique, branded content for our clients.  

However, we may use AI to brainstorm ideas, generate outlines, compile research, suggest headlines, produce generic lists, and offer grammatical revision suggestions.

We recognize that as AI continues to develop, these guidelines will have to be modified. We will always note when updates have been made, and we welcome feedback.

We credit our responsible AI principals to Marketing Artificial Intelligence Institute, a leader in content marketing in AI.

Last Updated by CCC: April 4th, 2023. 

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