Hiring Remote or Local: How to Find a Copywriter Near Me?

Chelsey Schultz
Jul 14
4 min read

Updated: Jul 18

If you’ve ever typed “copywriter near me” into Google, you’re probably not just looking for any writer—you’re looking for the right writer. Someone who gets your voice, your business, and maybe even your local vibe.

Sample flyer of someone hiring for a copywriter

Here’s the twist: most professional copywriters don’t work out of a nearby office. We’re freelancers. We’re remote. We’re everywhere!

At Crystal Clear Copy (CCC), we’ve been writing content for businesses across the country for over six years—from Washington to Texas to right here in Fort Walton Beach. So, does it really matter if your copywriter is local?

Let’s break it down and help you find the best fit for your brand—whether they’re around the corner or across the country.

Remote is the Norm: Most Copywriters Aren’t Around the Corner

Let’s start with a little industry truth: most copywriters are remote workers. Unless you’re working with a full-scale marketing agency with a local office, chances are your copywriter is sipping coffee in their home office, working from a co-working space, or even traveling.

For example, when I was first getting started, I lived as a digital nomad all over the world - hopping from country to country. Nowadays, I work from my home office in Fort Walton Beach, my junior copywriter is always on the move living that digital nomad life, and my assistant is currently living in New Zealand!

At CCC, we’ve embraced remote work since day one. We've collaborated with marketing agencies and business owners in Washington, Texas, Tennessee, Florida, and all across the country—all without needing to be in the same zip code.

Why? Good writing doesn’t require a shared area code. It requires great communication, a clear understanding of your goals, and a strategic mind that knows how to turn ideas into impactful, high-converting content.

That said, while location may not matter most of the time, sometimes being local does make a difference. Let’s talk about when.

When Does Hiring Local Matter?

While most content can be crafted from anywhere with a Wi-Fi signal and a knack for research, there are definitely moments when having a local copywriter makes a meaningful difference.

If your content relies heavily on regional knowledge, community insights, or local vernacular, hiring someone familiar with your area can elevate the final product. At Crystal Clear Copy, we’ve seen this firsthand. For example:

Our local food truck clients rely on us to post about daily locations and events. That means we need to understand the geography, local businesses, festivals, and what hotspots draw a crowd.
Our Fort Walton Beach real estate clients depend on hyper-local market insight, neighborhood-specific language, and lifestyle messaging that resonates with people buying homes right here on the Emerald Coast.

Alternatively, having some experience or knowledge can be enough. For example, we work with a marketing agency in Washington that has dozens of clients across the state. Since I grew up in Washington, I have great familiarity with the state. Most of the content we create utilizes that knowledge combined with specific research and a strong strategy.

However, for many clients—like our clients in Texas, New York, Tennessee, and Connecticut —the content rarely gets that location-specific. Even though we’ve never been there or maybe just passed through years ago, most of the content we create is industry-based, not location-based. Therefore, the location content is general enough that research and a strong strategy are all that’s needed to make the message shine.

So, when does local really matter? Let’s break that down next!

Should You Hire a Local Copywriter?

The answer comes down to one simple question: Does your content require local expertise, or just great writing and research skills?

Here’s how to decide:

If your content is location-specific (think: real estate listings, local events, food truck schedules, or regionally focused SEO), hiring someone who knows the area—or who lives in it—can be a game-changer. They’ll know the nuances, slang, and selling points that resonate with locals.
If your content is broader (like blogs, email marketing, or general service pages), it doesn’t matter where your copywriter lives—as long as they’re good at what they do and willing to do the homework.

At Crystal Clear Copy, we’ve done both. We’ve served clients down the street from us in Fort Walton Beach, and we’ve written for marketing teams hundreds of miles away. What matters most is understanding your audience, crafting content that converts, and aligning with your brand voice.

So, if you’re searching for a “copywriter near me,” don’t limit yourself by zip code—focus on finding a pro who gets your goals and can deliver results. That might just be us. 😄

Finding the Right “Copywriter Near Me”

When you search for a copywriter near me, what you're really looking for is someone who understands your voice, your goals, and your audience—whether they live two streets over or two states away. Local knowledge can be valuable, but it's not everything. What truly matters is skill, strategy, and a collaborative spirit.

At Crystal Clear Copy, we offer all of that and more. Based right here on the Emerald Coast, we serve clients both locally and nationwide with clarity-driven content that gets results. From blogs and website copy to newsletters and social media, we craft custom content with care—and a little sparkle.

If you're ready to work with a copywriter who gets it, let's chat. We’d love to bring your words to life, wherever you are.

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